When I talk about creating our own media, I’m not talking about within Facebook or social media they control. That can be a start, but it cannot be the totality of it’s existence. I’m not talking about chasing mainstream stories, yes, they have to be broken down, but we have to move beyond.. report what is important to us, create and shape narratives… provide critical, political and historical analysis… not just tell what’s happening, but why it’s happening and what we much do to keep it from happening again. That has been my mission since Aug 2014. Then Darren’s, he offered to fund it, help get it going with proceeds from a record deal he was pursuing. At first the mission was to amplify my voice, then I realized the need was bigger than that. Much bigger… we needed unapologetic black media for unapologetic black voices… our own CNNish 24 hour news platform…our own Young Turks. Something that would give us the ability not only to educate our masses, but to play offense, not just defense, to project and shape our own narratives and to push back in real time. The construction takes time… money, resources, equipment, fundraisers, media pros, techies… It will not come cheap. We have to fund this. Buying Nike will not make this a reality. Kaep’s personal come up will not make this a reality. The frame is intact.. think of it like building a house. First you acquire the land, prepare the construction site, pour the foundation and build the frame… that is done. We have servers. Platforms have been constructed… but that alone does not comprise our own media just as building a frame is not a house. Next comes all the things that go inside the framework, that’s where we are. The clock is ticking…

When I talk about creating our own media, I'm not talking about within Facebook or social media they control. That can be a start, but it cannot be the totality of it's existence. I'm not talking about chasing mainstream stories, yes, they have to be broken down, but we have to move beyond.. report what is important to us, create and shape narratives... provide critical, political and historical analysis... not just tell what's happening, but why it's happening and what we much do to keep it from happening again.

That has been my mission since Aug 2014. Then Darren's, he offered to fund it, help get it going with proceeds from a record deal he was pursuing.

At first the mission was to amplify my voice, then I realized the need was bigger than that. Much bigger... we needed unapologetic black media for unapologetic black voices... our own CNNish 24 hour news platform...our own Young Turks. Something that would give us the ability not only to educate our masses, but to play offense, not just defense, to project and shape our own narratives and to push back in real time. The construction takes time... money, resources, equipment, fundraisers, media pros, techies... It will not come cheap. We have to fund this. Buying Nike will not make this a reality. Kaep's personal come up will not make this a reality.

The frame is intact.. think of it like building a house. First you acquire the land, prepare the construction site, pour the foundation and build the frame... that is done. We have servers. Platforms have been constructed... but that alone does not comprise our own media just as building a frame is not a house. Next comes all the things that go inside the framework, that's where we are.

The clock is ticking...
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