What Cory Booker is about to learn is the same thing artists like Soulja Boy and Nelly had to learn during their peak years… and what Deray learned running for mayor of Baltimore. Large social media following does mean success. It does not equal sales or votes. AOC gets much chatter on social media, but she did not win because of social media. She won because people in her district were sick and tired of being sick and tired. Ditto for Wesley Bell. Social media amplified the sentiment offline, it did not create it which is why every prominent Dem who ran on social media following from Hillary to Gillum lost to Republicans who put very little emphasis on being social media personalities.
Even Bernie, the leader of one of the largest social media ‘revolutions’ the internet has ever seen lost.
Analysis | Cory Booker was politics’ original social media star. How much will it help in 2020?
His use of Twitter as mayor of Newark made him a national star, but will it translate to votes?