Speaking of marketing & pr…
“Ironically, given this context, it was the removal of discriminatory barriers by the Civil Rights Act of 1964 that helped forge a relationship between African Americans and fast food.
Before the Civil Rights Act, African Americans were legally shunned from restaurants and rest stops, hotels and hospitals in the South for nearly a century after the end of legal slavery. Even after the law banned racial discrimination in these places, black diners were hesitant to enter spaces that might lead to, at best, bad service or, at worst, violence.
But while they were still vigilant, black consumers were making modest gains in disposable income, which enabled them to finally enjoy the delights of the restaurant world, as their white counterparts long had.
This combination of legal changes and potential new customers provided an opening for fast-food companies. In response to federal programs that offered financial assistance for blacks to enter fast food-franchising and the flight of white business owners from black neighborhoods to the suburbs, fast-food brands discovered that by changing their tone and offering a welcoming experience, they could take advantage of the limited choices available to African American consumers and capture black dollars.
Thus, beginning in the late 1960s, fast-food companies began targeting African Americans with multiethnic marketing campaigns, advertisements crafted by a pathbreaking cohort of tastemakers who enlisted black celebrities, scored R&B and rap tunes and used black idioms to ingratiate themselves to black consumers.”
Perspective | Why Popeyes markets its chicken sandwich to African Americans
Popeyes has long cultivated a black customer base — which has positive and negative ramifications.